The blog

Explore multi-cloud data mobility, migration, synchronisation and unified cloud storage with Flexify.IO guides, product updates and company news.

Company news
Flexify opens Brisbane office as it transitions its global headquarters to Australia
Flexify has opened an office in Brisbane as part of its transition to an Australian global headquarters. The new Australian operation, trading as Flexify.IO Pty Ltd, will support customers and partners across Asia-Pacific and provide a base for the company's global commercial growth. A new base for global growth The expansion brings Flexify closer to customers and technology partners in Australia and the wider Asia…
9 November 20261 min read
Product news
Flexify.IO brings data closer to GPUs with CoreWeave support
GPU capacity is only part of preparing an AI workload. If your training data lives in another cloud, you also need to get it to where your compute runs. Moving datasets into CAIOS ahead of a training run helps avoid spending allocated GPU time waiting for the initial transfer. Flexify.IO now supports CoreWeave AI Object Storage (CAIOS), helping AI teams bring their data closer to the GPUs running their workloads…
21 September 20261 min read
Company news
Flexify appoints Callum Davidson as chief commercial officer
Flexify has appointed Callum Davidson as Chief Commercial Officer to lead sales, marketing, partnerships and commercial strategy. Callum joined the company in September 2026 and will play a central role in expanding Flexify's relationships with customers and partners around the world. Leading commercial growth Callum will be responsible for developing Flexify's global commercial operations, with a particular focus on…
14 September 20261 min read
How to
How to distribute data across multiple clouds
Overview Commoditization of cloud storage makes many people think that their initial choice of storage provider might be far from optimal: performance-wise, feature-wise, price-wise, or all combined. Unfortunately, cloud providers like lock in, making it harder to migrate elsewhere, not even talking about combining the best offers. Fortunately, with Flexify.IO you are free to choose where you'd like to store your…
16 September 2025Sergey Kandaurov2 min read
How to
How to migrate data between clouds
Overview While migrating data between cloud storages may sound simple, a few things may complicate the process: How to make sure that your application can work with new storage's protocol, which might be not S3-compatible? How to ensure data consistency when your application keeps modifying data during migration? How to avoid downtime that is normally required to ensure data consistency? How to minimize traffic…
8 April 2025Sergey Kandaurov2 min read
Press release
Flexify Partners with Impossible Cloud to Offer Free Data Migration
Thanks to the new Flexify partnership, businesses ordering 25 TB from Impossible Cloud can migrate their data for free leveraging Flexify's migration platform. TAMPA, FL, UNITED STATES, December 18, 2024 — Flexify, a global leader in multi-cloud storage and migration, has announced a new partnership with Impossible Cloud, bringing free, fast, and secure data migration to businesses. This time-limited offer is…
18 December 20242 min read
How to
How to run Amazon S3 apps on Azure
Overview Amazon S3 is de-facto a standard API for cloud storage and most cloud-native application rely on it. At the same time, Microsoft Azure does not offer S3-compatible storage out-of-the-box, complicating migration of such applications to Azure. Flexify.IO extends Azure Blob Storage with S3-compatible API, making it possible for S3-native applications to store data in Azure. Steps To enable S3 API for Azure Blob…
15 October 2024Sergey Kandaurov2 min read
How to
How to configure S3 applications for Flexify.IO
Overview To experience full advantage of Flexify.IO you need to redirect traffic from your application to Flexify.IO. To do this: Open Flexify.IO Management Console -> Data Find Endpoint Settings card (you need to add at least one storage for the settings to be displayed) Change S3 endpoint that your application use to s3.flexify.io (on another hostname shown in the settings) Use keys displayed in the settings Now…
21 May 2024Sergey Kandaurov1 min read
How to
How to migrate data from Amazon S3 to Exoscale
Overview Amazon Web Services is no longer a single option for running workloads and storing data in a cloud. Today there are several competing offerings, such as Exoscale. Exoscale offers numerous advantages over AWS, including Switzerland-based headquarters and data centers in a former military complex in Vienna or underground the Alps near Zurich. Data migration challenges Many cloud-native applications run on…
26 February 20243 min read
How to
How Flexify cloud storage virtualization works
Overview Flexify.IO sits between your application and your data storages: your application sends requests to Flexify.IO, Flexify.IO does the magic and forwards the requests to one or more storages. The magic includes: Converting storage access APIs, for example from S3 to Azure; Combining data from multiple storage into a single virtual storage; Distributing your data between multiple storages while your application…
6 February 2024Sergey Kandaurov3 min read
Case Study
Musify achieves massive cost savings, improved performance in major data migration using Flexify.IO
Flexify.IO shares Musify case study and best practices for others embarking on data migration. Storage virtualization provider Flexify.IO is sharing a case study which describes how Musify, a streaming music service provider based in Japan, used Flexify.IO to achieve 80% cost savings and improved performance. When CEO David Liu launched Musify, he chose Google Cloud Platform (GCP) in Tokyo as its cloud service…
22 October 20215 min read
Multi-cloud storage
Why you need multi-cloud storage
Going multi-cloud is the trend of 2021. Intense competition between cloud providers results in more, and oftentimes improved alternatives to Amazon Web Services (AWS) and the commoditization of various cloud services. Sticking to a single cloud provider is no longer an option. But companies are still working on their multi-cloud strategies. Competition results in the availability of diverse offers from cloud…
11 June 2021Sergey Kandaurov2 min read
Press release
Flexify.IO Integrates Dropbox Support
NEW YORK, June 3, 2021 /PRNewswire/ -- The Flexify.IO multi-cloud migration service announced integration of support for Dropbox, complementing its list of storage providers. Flexify.IO, the world's first multi-cloud storage virtualization and migration service, has announced support for Dropbox. The service allows its clients to interact with Amazon S3, Azure Blob Storage, Backblaze B2, Google Cloud Platform and a…
3 June 20212 min read
Company
Flexify.IO: building multi-cloud storage with large-scale data migrations
In an exclusive interview, Flexify.IO Founder Sergey Kandaurov told, how a startup has turned into a powerful multi-cloud solution in 3 years. 1. How did you come up with the idea to create Flexify.IO? I worked as a director of product management for a large software company, and thus knew the industry and the trends well. At some point, it became obvious that cloud is the next big thing, and that there will be many…
22 May 2021Sergey Kandaurov5 min read
Cloud migration
Are transfer appliances suitable for cloud-to-cloud migrations?
Sending data physically instead of via data links is the basis of a long-standing joke in the telecom community about the IPoAC protocol. IPoAC stands for IP over Avian Carriers, and is directly related to sending notes using homing pigeons. Attaching a 1 TB SD card to a pigeon’s leg may prove to be a faster means of transfer than uploading a video over a slow WiFi so the receiver a few kilometers away can download…
18 May 2021Sergey Kandaurov3 min read
Cloud migration
Cloud lock-in and egress fees as obstacles to data migration
As companies seek more efficient data storage solutions due to storage commoditization and “new era” clouds providers granting better offers, they arrive at the conclusion that cloud-to-cloud migration is the needed choice. However, one of the main obstacles preventing companies from effectively conducting data migrations are the egress fees imposed by cloud storage service providers, which result in a lock-in…
13 May 2021Sergey Kandaurov2 min read
Cloud migration
Efficient data migration for multi-cloud storage solutions?
The ability to safely and efficiently migrate data between clouds is an important part of a multi-cloud strategy that is based on the ability of enterprises to choose among a broad selection of services from different clouds. Given that the migration of large volumes of data between clouds is challenging, companies are often forced to spend both time and resources on exhaustive searches of affordable and effective…
10 May 2021Sergey Kandaurov2 min read
Press release
Flexify.IO S3 API for Microsoft Azure is Now Available in the Microsoft Azure Marketplace
Microsoft Azure customers worldwide now gain access to Flexify.IO’s state-of-the-art technology enabling existing Amazon S3 applications to take advantage of the scalability, reliability, and agility of Azure. BOSTON, MA — November 20, 2018 — Flexify.IO, a leading multi-cloud storage provider, today announced the general availability of Flexify.IO S3 API for Microsoft Azure in the Microsoft Azure Marketplace…
20 November 20181 min read

The blog

Flexify opens Brisbane office as it transitions its global headquarters to Australia

Flexify.IO brings data closer to GPUs with CoreWeave support

Flexify appoints Callum Davidson as chief commercial officer

How to distribute data across multiple clouds

How to migrate data between clouds

Flexify Partners with Impossible Cloud to Offer Free Data Migration

How to run Amazon S3 apps on Azure

How to configure S3 applications for Flexify.IO

How to migrate data from Amazon S3 to Exoscale

How Flexify cloud storage virtualization works

Musify achieves massive cost savings, improved performance in major data migration using Flexify.IO

Why you need multi-cloud storage

Flexify.IO Integrates Dropbox Support

Flexify.IO: building multi-cloud storage with large-scale data migrations

Are transfer appliances suitable for cloud-to-cloud migrations?

Cloud lock-in and egress fees as obstacles to data migration

Efficient data migration for multi-cloud storage solutions?

Flexify.IO S3 API for Microsoft Azure is Now Available in the Microsoft Azure Marketplace